Matterhome

Before landing on the home space, the project weighed nine directions for consumerizing Matterport's scanning technology — from yacht chartering and car sales walkthroughs to insurance documentation and online shopping — developed four of them as concept cards, and narrowed to Remote Interior Design as the strongest fit.

Steve Wozowski is a renter moving for a new job, budget $2.5K–$5K, low on the persona's handiness slider — 'a designer sounds nice, but I think this is temporary, so I'd rather save money and do it myself.' Delilah Donahue is a homeowner with a $35K–$45K remodel budget who wants a human — 'someone who understands my tastes, makes great recommendations, and moves the project forward.'

Those two answers point at two different services off the same scan: Steve's path stays inside the app with AI-generated suggestions. Delilah's path matches her with a real interior designer, Anna Kensington.

The to-be journey map traces seven steps — exploring design options, generating furnishing ideas, viewing choices in the space, selecting, purchasing, setup/installation, and evaluation — each paired with the user's thinking and feeling, and the exact point where Matterport's scanning technology shows up.

It's a journey map, not a formal service blueprint: it tracks the renter or homeowner's experience step by step, rather than mapping front-stage interactions against back-stage operations in separate lanes.

Steve's path: scan the room with the Matterhome app to build a digital twin, enter a budget and style preferences, and the AI returns furnished AR options he can swap between before buying — Matterhome takes an affiliate cut at checkout.

Delilah's path uses the same scan, but instead of an AI-only result she's shown a shortlist of vetted interior designers — with experience, specialty, and budget tags — and picks one to take over the project.

The deliverable included a full business model canvas — key partners (interior designers, builders, furniture retailers), cost structure, and revenue streams — built alongside the app design, because a scanning tool built for professionals doesn't become a consumer product just by simplifying its interface.

The revenue model splits by user: affiliate commerce for renters (high volume, lower revenue per user) and owners (lower volume, higher revenue per user), and a $15/month freemium subscription for interior designers who want AI access, the design tool, and a vetted contractor list.

Dahee (Sophie) Kim, Liz Kelly, and I built this over a semester on a brief from Matterport. All three of us were in the Master's of Industrial Design program at Georgia Tech, and we worked the whole thing as one team rather than splitting it into parts.

Everything we did is below: the objective, the concepts we considered, the ecosystem and market research, our interview plan, the personas and journey map, the app flow and design system, the prototypes, and the business model behind it.